Founded by Demari McKoy in 2020, WAYVE emerges from the vibrant spirit of Jamaica as a design venture that marries luxury craftsmanship with streetwear sensibility, presented through meticulously crafted ready-to-wear collections.

Taking a narrative-driven approach, WAYVE's identity is shaped by McKoy's Jamaican heritage and global influences, creating a visual commentary that bridges Caribbean authenticity with global street culture. Each release tells a story of cultural fusion, rebellion, and the evolution of modern masculinity.

With an unwavering commitment to quality, every garment is constructed with extraordinary attention to detail. Our garments and accessories are ethically sourced and crafted to achieve the perfect balance of comfort and style, featuring statement outerwear, hoodies, sweatshirts, t-shirts, pants, denim, footwear, and carefully curated accessories

WAYVE's journey mirrors McKoy's own evolution, chronicling the transformation from cultural observer to industry innovator. As the brand continues to grow alongside its expanding global community, each release represents a new chapter in our story of redefining luxury streetwear for those who dare to shape their own reality.

From our Jamaican roots to our global presence, WAYVE embodies the spirit of modern rebels who refuse to compromise on quality, style, or authenticity.